This project was produced for an organization, Cure Violence, that was started by epidemiologists who approach the problem of violence in the same way they approach the eradication of a disease. The request was to convey a sense of violence to establish the theme, and then provide background facts in a visually interesting and hopefully memorable way. The story is told in a moody, dark environment to help convey the anxiety and tension associated with violence. The stats are fluidly integrated into that environment.

STYLEFRAMES

CREDITS

CLIENT

PARTICIPANT MEDIA

 

CREATIVE DIRECTOR

Matías Rivera

 

EXECUTIVE PRODUCER

Steve Weinshel

 

MANAGING DIRECTOR/EXECUTIVE PRODUCER

Francisco Chaigneau

CG LEAD

Leonardo Alisievicz

 

LEAD DESIGNER

Sulfúrica

 

DESIGNERS

Felipe Fiori
Sebastián Pinto

3D & 2D ARTISTS

Juan Pablo Ríos
David Vera
David Fenner
Alberto Vega
Paul Colignon
Diego Soppelsa