Daily is a chilean sweetener company which came to us via an ad agency in Santiago called Malko. Their plan for the campaign was to make sugar a visual satire. The focus on ants was prompted by the creatives who told us that they think of ants when they think of sugar; the genesis of the creative direction. The three spots convey some of the shortcomings of sugar in three different ways.
MANAGING DIRECTOR/EXECUTIVE PRODUCER
3D & 2D ARTISTS
Juan Pablo Rios