Daily is a chilean sweetener company which came to us via an ad agency in Santiago called Malko. Their plan for the campaign was to make sugar a visual satire. The focus on ants was prompted by the creatives who told us that they think of ants when they think of sugar; the genesis of the creative direction. The three spots convey some of the shortcomings of sugar in three different ways.

VIDEOS

AZUCARERO

HORMIGUERO

HIPERACTIVA

CREDITS

CLIENT

Daily

 

CREATIVE DIRECTOR

Matías Rivera

 

MANAGING DIRECTOR/EXECUTIVE PRODUCER

Francisco Chaigneau

CG LEAD

Leonardo Alisievicz
David Fenner

3D & 2D ARTISTS

Juan Pablo Rios
David Fenner
Paul Colignon
Diego Soppelsa
David Vera
Alberto Vega