Conceptually, the story is about people’s ability to alter and control their business needs though an open network created by Cisco. Alterations are represented by turning back the clock, illuminating cities, building bridges, etc. The project had an extremely tight timeline. It was first intended to be executed as live action. From the time the agency and client ultimately agreed to move forward with animation we had little more than a week to produce the project from start-to-finish. The animation style was kept simple to ensure revisions could be achieved within the tight schedule.