Here are some of the elements we created for the rebrand of Channel 13C, sister cable channel to network channel 13 in Chile. The directives included the use of stop-motion animation which has continued to be part of the look of the channel since its inception over a dozen years ago. The other requirement was to organize the channel’s prominent thematic categories. We created differentiation between the category blocks including culture, news, travel, etc. through color. Now there is a common stylistic theme that runs throughout the channel, and the topic categories are immediately recognized at a glance by color. The elements are a mix of stop-motion and CG.
STYLEFRAMES
BEHIND THE SCENES
CREDITS
CLIENT
Canal 13C
CREATIVE DIRECTOR
Matias Rivera
MANAGING DIRECTOR/EXECUTIVE PRODUCER
Francisco Chaigneau
CG LEAD
Leonardo Alisievicz
PAPER & CARDBOARD ARTIST
Luis Valdes
STOP MOTION ARTISTS
Nicolás Carrasco
Nani Gutierrez
DESIGNERS
Sebastián Pinto
Claudio Araos
3D & 2D ARTISTS
Juan Pablo Ríos
Nicolás Carrasco
Cristian Meza
David Vera
Vincent Iweins
Angel De Franganillo
David Fenner
Pablo Sepúlveda
MUSIC
Gonzalez Guerrero