The request for a new show open was prompted by a new, urban loft set. The brief asked that “urban” not be oversold. Other requests included that the open should be clean, include ingredients, and a white-on-white palette with saturated color. We combined CG elements with hand illustration.

STYLEFRAMES

CREDITS

CLIENT

Food Network

 

CREATIVE DIRECTOR

Matias Rivera

 

EXECUTIVE PRODUCERS

Steve Weinshel
Francisco Chaigneau

DESIGNERS

Claudio Araos
Raul Burgos

ANIMATION

Gonzalo Aravena
Felipe Medina