The request for a new show open was prompted by a new, urban loft set. The brief asked that “urban” not be oversold. Other requests included that the open should be clean, include ingredients, and a white-on-white palette with saturated color. We combined CG elements with hand illustration.
STYLEFRAMES
CREDITS
CLIENT
Food Network
CREATIVE DIRECTOR
Matias Rivera
EXECUTIVE PRODUCERS
Steve Weinshel
Francisco Chaigneau
DESIGNERS
Claudio Araos
Raul Burgos
ANIMATION
Gonzalo Aravena
Felipe Medina