The intended message of the spot is a short call-out to consumers; children and their parents who buy for them–that by eating  Nature Valley snack bars you can also be collecting box tops that can be cashed in for school supplies.  We designed and animated the entire piece.  We also did the research on finding and booking the VO talent who could provide a subtle Hispanic accent.

CREDITS

CLIENT

Campbell Mithun

 

CREATIVE DIRECTOR

Matías Rivera

 

EXECUTIVE PRODUCER

Steve Weinshel

 

MANAGING DIRECTOR/EXECUTIVE PRODUCER

Francisco Chaigneau

CG ANIMATION

Sulfúrica

 

DESIGNERS

Sulfúrica