The intended message of the spot is a short call-out to consumers; children and their parents who buy for them–that by eating Nature Valley snack bars you can also be collecting box tops that can be cashed in for school supplies. We designed and animated the entire piece. We also did the research on finding and booking the VO talent who could provide a subtle Hispanic accent.
CREDITS
CLIENT
Campbell Mithun
CREATIVE DIRECTOR
Matías Rivera
EXECUTIVE PRODUCER
Steve Weinshel
MANAGING DIRECTOR/EXECUTIVE PRODUCER
Francisco Chaigneau
CG ANIMATION
Sulfúrica
DESIGNERS
Sulfúrica