Daily is a chilean sweetener company which came to us via an ad agency in Santiago called Malko. Their plan for the campaign was to make sugar a visual satire. The focus on ants was prompted by the creatives who told us that they think of ants when they think of sugar; the genesis of the creative direction. The three spots convey some of the shortcomings of sugar in three different ways.
VIDEOS
The Ancient Partynaut Theory
Walking Box
CREDITS
CLIENT
Daily
CREATIVE DIRECTOR
Matías Rivera
MANAGING DIRECTOR/EXECUTIVE PRODUCER
Francisco Chaigneau
CG LEAD
Leonardo Alisievicz
David Fenner
3D & 2D ARTISTS
Juan Pablo Rios
David Fenner
Paul Colignon
Diego Soppelsa
David Vera
Alberto Vega