This is a TCM series that invites families to watch classic films together. Since kids are generally not very attracted to black and white which spells “old,” the network requested something that felt modern, colorful, and handmade. We came up with the idea of a building where every floor was a different stage representing different movie genres. Our design process passed through many phases until we agreed on doing a 1.5 meter tall cardboard building which was shot on a stage. The stages representing the different movie genres were constructed of cardboard as well. All the additional characters and elements were designed and animated with CG to resemble the cardboard quality of the handmade / live elements. We were very pleased to have worked with Luis Valdes (a.k.a Don Lucho), an amazing local artist who specializes in cut paper and cardboard art. Also, the DP, Antonio Quercia, did a fantastic job doing micro LED lighting on the tiny stages. Thanks to all for a great collaborative project.

VIDEOS

TCM / Essentials JR.

TCM / Essentials JR. / Graphic Package

PROCESS

CREDITS

CLIENT

Turner Classic Movies (TCM)

 

VP CREATIVE DIRECTOR

Pola Changnon

 

SUPERVISING WRITER PRODUCER

Tim Reilly

 

WRITER PRODUCER

Scott McGee

 

ART DIRECTOR

Jin Lim

 

DIRECTOR / BROADCAST DESIGN

Kathryn Allen

PRODUCTION

Loica

 

CREATIVE DIRECTOR

Matías Rivera

 

EXECUTIVE PRODUCER

Steve Weinshel

 

MANAGING DIRECTOR/EXECUTIVE PRODUCER

Francisco Chaigneau

 

ANIMATION DIRECTOR

Leonardo Alisievicz

DESIGNERS

Raul Burgos
Claudio Araos
Sebastian Pinto

 

3D & 2D ARTISTS

Juan Pablo Rios
Nicolás Carrasco
Cristian Meza
David Vera

 

CARDBOARD ART

Luis Valdes (a.k.a. Don Lucho)

 

DIRECTOR OF PHOTOGRAPHY

Antonio Quercia