” REBRAND ” . .
Here are some of the elements we created for the rebrand of Channel 13C, sister cable channel to network channel 13 in Chile. The directives included the use of stop-motion animation which has continued to be part of the look of the channel since its inception over a dozen years ago. The other requirement was to organize the channel’s prominent thematic categories.
We created differentiation between the category blocks including culture, news, travel, etc. through color. Now there is a common stylistic theme that runs throughout the channel, and the topic categories are immediately recognized at a glance by color. The elements are a mix of stop-motion and CG.