Agency SCC (Schafer Condon Carter) came down from Chicago to Chile to shoot these two very ambitious commercials with us for the U.S. High Bush Blueberry Council. Their campaign goal was to change peoples’ perception of blueberries from just a breakfast fruit to an anytime snack. Director Martin Romanella also flew in from Madrid to lead the execution. It was the start of winter in Chile back in the days when we shot, but it looks like summer. The great Chilean locations and diversity of the cast gave these spots a could have been shot in the States/global campaign look.