NRG

Awareness Campaign (B to B)

This is a series of three animated videos for NRG, a leading energy provider that generates and supplies electricity to millions of customers across North America. They are innovators in the generation, distribution and management of energy for businesses and homes. Our challenge was to explain this complex technology with all its components and details using a gigantic 3D cardboard model of a city which conveyed the vibe of what we call “handcrafted by Loica”.

Halo

Active Customer

Greening the Grid

Styleframes

Client

NRG

Creative Director

Matías Rivera

Executive Producer

Steve Weinshel
Francisco Chaigneau

Associate Producer

Rafael Espinoza

Compositor & Editor

Gabriel Alfaro

3D Artists

Leonardo Alisievicz
Juan Pablo Rios
Pablo Guerra
Bastian Bayer
Gabriel Alfaro