” SUGAR OFF ” . 


Sugar Off

Daily is a chilean sweetener company which came to us via an ad agency in Santiago called Malko. Their plan for the campaign was to make sugar a visual satire. The focus on ants was prompted by the creatives who told us that they think of ants when they think of sugar; the genesis of the creative direction. 

Additional Videos

The three spots convey some of the shortcomings of sugar in three different ways.




Creative Director

Matías Rivera

Managing Director/
Executive Producer

Francisco Chaigneau

CG Lead

Leonardo Alisievicz
David Fenner

3D & 2D Artists

Juan Pablo Rios
David Fenner
Paul Colignon
Diego Soppelsa
David Vera
Alberto Vega