” GLOBAL CAMPAIGN ” … .
This project is presented as a quick montage of work that spans over two years during which we produced over a dozen videos for Mitsubishi Electric in both the States and Japan. The montage represents many instructional videos done with our long time friends at MRM/McCann Salt Lake City with some additional creativity coming from MRM/McCann TOKYO.
Each video depicts a different technology; Self Driving Cars and Mobile Mapping systems, High Speed Trains, Elevators, Escalators, Air Conditioning and UPS are among some of the technologies represented.
Mitsubishi is a top-tier technology brand, so explanations of their high-end technologies required precision which we hoped to keep in balance with the right amount of fun and style.
