This spot is part of the marketing campaign which refers to Ricoh’s using “TMI” as an acronym for “Too Much Information” to reposition the company from a legacy hardware manufacturer to a leader in information management and digital services. The “TMI” concept flips the negative idea of overwhelming data into a positive, suggesting that when structured, information can lead to powerful business results.
Playing with Ricoh´s super electric palette, we came up with what is as eclectic as a B2B spot is likely to be.
